This was the entry for the Young Glory November 2013 brief:
There is only 3200 wild tigers left in the world today. Come up with an idea that will stop the killing. Even saving 1 tiger is significant.

Solution:
A campaign involving both social media and film. Tiger troops, the troop people can join, and get involved at the level that suits them.
One part of Tiger troops will go to Kahna, India, and be trained as rangers. Their journey will be filmed and made into a documentary series.
Created together with art director Alexandra Lund.